Logo Usage Policy
Last updated
English
Last updated
Dispel embraces a partner-first got-to-market strategy, enabling a more targeted approach to driving value for our customers. To do so, it is important for our partners to be an extension of Dispel to foster a true sense of collaboration and trust with our customers and prospects. This document outlines the policy governing the use of the Dispel logo and other branding assets by our partners. This policy is designed to protect our intellectual property while allowing our partners to represent Dispel in relevant marketing and communications, in alignment with their contractual agreements.
This policy applies to all Dispel partners who intend to use Dispel’s logo, trademarks, and branding materials. It defines the requirements and conditions under which these assets can be used, as well as the process for obtaining approval when necessary.
Partners who have a signed contract with Dispel are authorized to use the Dispel logo and branding in specific contexts, such as:
On their websites
In product documentation
At promotional events, including trade shows, webinars, and conferences
In marketing and advertising materials directly related to the promotion of Dispel’s products or services
The use of the logo must comply with the following general guidelines:
Proper Context: The logo must be used only in connection with the promotion and resale of Dispel products and services.
No Modification: The logo should not be altered, resized, or distorted in any manner.
Respect for Trademarks: The logo must always be used in a way that respects Dispel’s trademarks, ensuring that our brand is not misrepresented.
Partners who do not have a signed contract with Dispel are not authorized to use the Dispel logo, trademarks, or branding materials. To gain access, one must agree to the Dispel Logo Use Policy in accordance with Dispel’s Brand Guidelines, attached as an appendix to this document.
Dispel reserves the right to approve or deny or revoke approval at its sole discretion, based on brand strategy, market positioning, and other relevant factors.
If approved, Dispel will provide the partner with the official logo file and any usage guidelines to ensure consistency and adherence to branding standards.
Promotional and Marketing Materials: Partners must include a disclaimer where applicable, indicating that they are a partner of Dispel, and that the use of the logo does not imply an endorsement, joint venture, or any other relationship beyond the contractual partnership.
Event Use: If the logo is being used at an event, such as a trade show, webinar, or conference, partners should ensure that the Dispel logo is displayed in a context where it is clear the partner is representing or showcasing Dispel's products/services.
Non-Endorsement: Partners are prohibited from using the Dispel logo in any manner that suggests a relationship, endorsement, or affiliation outside the scope of the reseller agreement or contract.
No Competing Products: Partners are not permitted to use the Dispel logo on materials that feature competing products or services, unless approved prior to use.
Inappropriate Use: The logo may not be used in any unlawful, misleading, or offensive manner, nor in connection with any materials that conflict with Dispel's ethical standards or reputation.
Dispel reserves the right to take corrective actions if the logo is used improperly or without the required authorization, including:
Requesting the immediate removal of the logo from unauthorized materials.
Revoking permission to use the logo in the case of continued misuse.
Pursuing legal remedies if necessary.
The Dispel logo and branding assets represent the quality and security of our products. We trust our partners to use these assets responsibly and in accordance with this policy. For any questions regarding the logo use or the approval process, please contact your partner account manager.
By following these guidelines, our partners will help maintain the integrity and consistency of the Dispel brand, ensuring that our reputation for providing secure remote access solutions is upheld across all channels.